Susquehanna Greenway Partnership has released an official logo for the Susquehanna River Water Trail – West Branch.
Susquehanna River Water Trail – West Branch is a designated Pennsylvania State Water Trail that runs 228 miles from Cherry Tree through Clearfield County to Northumberland, as well as a National Water Trail via the National Park Service from Lock Haven to Northumberland. SGP serves as the state appointed water trail manager for the West Branch and Lower North Branch of the Susquehanna River Water Trail.
SGP worked with a graphic designer to capture key elements of the West Branch to best embody the spirit of not only the water trail, but also the region it traverses.
Clearfield County Recreation and Tourism Authority Executive Director Josiah Jones said the new logo will continue to bring tourism to the Clearfield County area.
“This new logo and branding will help bring awareness to our best kept secret, the West Branch of the Susquehanna. Most times you only see advertising for the Susquehanna river in the Williamsport area, which is closer to where the Greenway’s office is located,” Jones said in a statement. “This new logo and brand has added our most unique tourism attraction in our area that can been seen while floating down the Susquehanna river, the majestic Elk.
“I believe this is a more attractive logo and brand and it should help perk the interest of visitors to come and visit us here in Clearfield County with the thoughts of possibly seeing the elk while floating down the 102 miles of the Susquehanna river that travels through Clearfield County,” Jones added.
Components of the logo honor the Susquehanna Greenway, Lumber Heritage Region and lumber history, the PA Wilds, the unique landscapes, and the many distinctive river communities that line its banks. The development of this logo was funded through the Pennsylvania Water Trails Partnership Mini Grant Program, administered by the Pennsylvania Environmental Council with funding support from the Pennsylvania Department of Conservation and Natural Resources.
“The West Branch is such a unique and valued resource to our region; however, it lacked its own identity to distinguish it among the other water trails of the state,” said Corey Ellison, SGP Executive Director. “The West Branch logo will not only help to better brand the entire 228-mile system on a local level, but it will also elevate the trail on a state and national level.”
SGP serves as one of four water trail managers for the entire Susquehanna River Water Trail within Pennsylvania. Among other tasks, SGP works with partners along the trail to develop and maintain these sections of the water trail and to handle issues and concerns within these locations.
The Upper North, Middle, and Lower Branches of the Susquehanna River water trail are respectively managed by the Endless Mountain Heritage Region, the Susquehanna River Trail Association, and the Susquehanna National Heritage Area.
The Pennsylvania Water Trail Partnership was established in 2008 to encourage the development and maintenance of water trails with the intent of increasing both stewardship and recreation.
Water trails are recreational and educational corridors between specific locations that can be used for trips on and along waterways. They are comprised of access points, boat launches, day use sites, and—in some cases—overnight camping areas.
Water trails are important to recreation and conservation in Pennsylvania, and they positively contribute to local communities by providing economic stimulus and protecting resources that are important to the quality of life of Pennsylvania residents.
In addition to creating the West Branch logo, SGP has been working to update the 2004 West Branch Susquehanna River Water Trail map. After conducting a water trail access and launch inventory, SGP has compiled this information to update and inform the public of access points, amenities, hazards, points of interest, and more. SGP anticipates the release of the new map in 2020.
SGP is a nonprofit organization dedicated to advancing the Susquehanna Greenway. SGP envisions a 500-mile interconnected corridor of the Susquehanna Greenway that builds connections along the Susquehanna River, inspires people to engage with the outdoors, and transforms communities into places where people want to live, work, and explore.