Marketing plans discussed at Lake meeting|
Thursday, December 13, 2012
By Dianne Byers Staff Writer
Curwensville Lake Authority discussed plans for a marketing grant during yesterday's meeting.
Shane Kelly, operations manager for Curwensville Lake Recreation Area, was recently notified by Visit Clearfield County, formerly the Clearfield County Recreation and Tourism Authority, the authority's application for funds to advertise the lake was approved.
According to the letter from Holly Komonczi, VCC director, the authority would receive a $3,600 grant through its tourism promotion program. The sum would have to be matched by the authority.
Members said previously they would like to use the money to purchase billboard space and yesterday discussed a location near the Clearfield and Cambria counties' line near Flinton and a location near Patton for the large advertising displays to make those living and passing through that area aware of Curwensville Lake's unlimited boating horsepower and its other recreation amenities.
Susan Reed, authority member, presented preliminary information from Lamar Advertising Co., Altoona, for the cost for billboard space. The cost is $2,190 for 3 months of space per billboard.
Reed said she wants to confirm with Komonczi the Flinton location is permissible since the grant's perimeters state the funds are to be used for advertising outside of Clearfield County.
Members also discussed 2013 season rates at the lake. No decisions were made yesterday but are expected to be at the January meeting.
Jim Kling, chairman, reported he was not prepared to establish rates as he was still estimating the amount of funds needed by the authority to pay off-season expenses.
Members said yesterday costs continue to rapidly escalate for electricity, sewage disposal, trash services and they do not see any slow down to the trend. Members said yesterday, the rates customers pay to camp at the lake must be adjusted to cover those expenses since campers are the visitors using the bulk of those services.
In other business, the authority:
l tentatively scheduled Jan. 16 at 7 p.m. as the date and time for a meeting to gauge interest in developing a non-profit group to support the lake.
Once a location, date and time for the session have been confirmed, letters will be sent out to individuals whose names have been given to authority members as those who may be interested in serving.
l said it has received permission from the state Department of Conservation and Natural Resources to order the new playground equipment to be placed near pavilion No. 3. Authority members also discussed naming the pavilions and play areas in order to make them more recognizable and appealing to visitors.
l said after the holidays they would visit the campground to determine where rental cabins might be erected. The authority has been made aware of the possibility of grant funding in 2013 to purchase structures and wants to have a plan in place concerning where cabins might be located and costs to erect them, develop the site and purchase the materials if funding does become available.
l heard Reed state she is applying for a $5,000 grant to maintain the lake's hiking trails from the American Hiking Society.
The authority's next meeting is Jan. 9 at 3 p.m. at the Clearfield County Conservation District's office located at 511 Spruce St., Clearfield.