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Lake authority considers additional marketing
Thursday, September 13, 2012
By Dianne Byers Staff Writer
CURWENSVILLE - The necessity for additional marketing for Curwensville Lake Recreation Area to showcase both its beautiful scenery and the recreation opportunities there was brought to the attention of the Curwensville Lake Authority at yesterday's meeting.
Holly Komonczi, director of Visit Clearfield County, the county's tourism agency, urged the authority to apply for one of the bureau's marketing grants.
She said the deadline for the fall round is Oct. 12 and the authority can apply for up to $7,500 to pay half the cost of any advertising it does outside of the immediate area.
She also noted the agency has an extensive social media marketing campaign through Facebook, Pinterest, Foursquare and Google+, and she would like to promote lake activities or news of interest to the public using those sites at no charge to the authority since it is a partner with the agency.
Rack cards that can be placed at strategic locations are an inexpensive method of getting basic information about the lake out to visitors who stay at Clearfield County's hotels or visit restaurants or other tourist spots, she said.
Authority members were supportive of her ideas. Jim Kling, chairman, said the authority is grateful for the local people who visit the lake but for it to become self-sustaining and offer the opportunities residents who gave input for the lake's master site plan requested, it has to attract those from outside the Clearfield County area and it has to be willing to spend some additional money to do that. "It's the only way they'll know we exist," he explained.
In other business, the authority:
• learned the lake's employees recently took possession of a Kawasaki Mule utility vehicle through COSTARS - the state's cooperative purchasing program. A five-year loan was secured at CNB Bank with a monthly payment of $171.
• heard the lake was the successful bidder for a two-wheel drive, 1988 Chevrolet S10 truck offered for sale by Curwensville Borough.
The lake's offer was $3,129. Kling told members, he and Shane Kelly, manager, had looked at several smaller trucks and believed this was the best vehicle and option for the lake.
• heard Kling suggest the lake consider partnering with organizations which may wish to host events there. He suggested local kennel clubs, military re-enactors and others may be willing to consider using the lake's spacious property as the site for their activities.
• approved entering an organized class action lawsuit against Verizon for third party charges that were on the lake's phone bill for several years.
• reminded those who visit those camping at the lake's campground they would be charged a $1 per person fee to help the authority meet expenses for the amenities additional visitors use such as the restrooms.
The authority's next meeting is Oct. 10 at 3 p.m. at the Clearfield County Conservation District's conference room located at 511 E. Spruce Street, Clearfield. The authority will hold its meetings at that site through April.
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